Often, we tend to equate website design with website development, but in reality, they are two distinct concepts, both equally important and complementary. Website design pertains to the visual and aesthetic aspects of the site, while website development is a broader concept that partially includes design, but also involves the use of structural code elements – frameworks, scripts, plugins – that define the functionality of the website.
When designing something on a blank canvas, first and foremost, you need to research what colors you have. In website design, this is literally true; the colors of the website stem from the company’s corporate identity and logo, meaning that before the construction and design of the page, a unique and complete logo must be created.
After the colors, the elements that help the designer visually decide the structure of the page are the company’s content itself, the photos available, as well as the texts – text size, text philosophy.
UI and UX are two concepts, each playing a crucial role in the design of any website. UX refers to User Experience and includes elements such as market research and determining user needs.
UI comes from User Interface and involves more artistic design elements. It relates to all levels of interaction on our page that concern the appearance and feel of the user’s experience. Interaction includes visual elements, audio, touch buttons, forms, banners, etc.
The goal of effective UI is to make the user’s experience easy and intuitive, requiring minimal effort from the user to achieve the maximum desired result.
Website design requires continuous monitoring of the technology space and emerging trends. Based on these parameters, a visually unique custom website with modern web design is created.
In the case where the website is built based on a template, the design and originality aspects are inherently limited, as the lines the designer will follow are predetermined.
In summary, we want to emphasize that website design should focus on the usability of the page, ensuring it is not tiring and generates interest in the products and services offered. It is also very important to have harmony between colors, texts, and images without exaggeration, highlighting what stands out and supporting it with various design techniques. Additionally, elements like poor photos or incomplete texts should not be present, as they weaken the design.
